Business Development & Marketing Director
People talk to me to exchange ideas on all aspects of business development, content creation and relationship building around data management and digital transformation challenges. I’ve helped external customers with a variety of problems including GDPR and Single View of Customer and internal customers struggling with managing disparate teams or how to generate joint content or go-to-market strategies.
I am currently undergoing my own digital transformation learning all about digital marketing including SEO, Content, Mobile, Social, Affiliate and B2B marketing via an IDM Professional Diploma course. In tandem I’m applying it to Entity Group’s business so watch our social posts, website and branding to see if you can spot where it’s working and where it’s not and let me know? It’s all related to having data – good, bad or ugly data – and how it can be applied to different goals. I’d love to hear your point of view and discuss any data challenges you are having to see if I can help or if Entity Group can.