In this video Jason Edge discusses the possibilities presented by the internet of things. He argues that IT is starting now to live up to its promise of enabling individuals to engage with organisations and have an individualised experience of them. The internet of things provides a whole raft of information to organisations that enable them to customise each individual’s customer experience. We can offer our customers a personalised service and almost design a product or service on the spot, which is all enabled by the internet of things.
An interesting side effect of the explosion of data from the internet of things is that is that most likely to be structured data – machines talking to machines. Although we talk about the 80 / 20 split between structured and unstructured data in fact the internet of things will produce quite a bit of structured data as well.