Connected vehicle, connected data

Delivering great data from connected vehicles

New market entrants and changing consumer expectations are disrupting automakers and the entire automotive ecosystem by expanding the boundaries of customer definition to include not only owners, but also drivers.

This means that an automobile is no longer solely about performance, safety, economy or status. The creation of the “driver customer” in addition to the traditional “owner customer” means that relationship between automakers, dealers, third parties, customers and the car itself become increasingly complex.

What’s in this white paper?

  • Placing the customer in the centre
    • Managing relationship data
    • Car sharing: lost sale or brand loyalty opportunity?
    • Customer at the centre best practice
  • Consumer data safety
    • Consumer data safety best practice
  • The road to connected data
    • Connected data best practice

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