Data Changemakers 6: Shane Redding, Owner, Think Direct Ltd
The Data Changemakers series is a set of interviews and interactions with people who have spent their careers working in or around data and data management initiatives. They have a vision for the data journey and we want to understand what they have learnt and how that drives what they do today. What are their war stories and what advice can they give others embarking on the journey?
Shane Redding is an expert in direct, digital and data marketing and owner of Think Direct Ltd. She is a Senior Tutor in B2B Marketing at the Institute of Direct and Digital Marketing (IDM), a B2B Council member and a past Board Member. Shane is also a non-executive director of four different companies which have data at their heart.